Marketing Leader for Innovative Pet Insurers

2 days ago

London, Greater London, United Kingdom Napo Limited Full time
About Us

Napo Limited is an exciting and rapidly expanding Insurtech start-up dedicated to revolutionising the pet insurance industry. Our mission is to create innovative, customer-centric, and transparent products & services to ensure pet parents can keep their pets happy and healthy.

Job Description

We are looking for a talented Marketing Leader for Innovative Pet Insurers to drive our marketing strategy and help us reach new heights. As a key leader, you will oversee all marketing efforts, driving growth, brand development, and customer acquisition. With a strong passion for pets, you will be responsible for shaping our brand's future and leading strategic initiatives that drive rapid and sustained growth.

Responsibilities
  • Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with the company's growth objectives, encompassing digital and traditional marketing channels.
  • Brand Development: Build and maintain a strong brand presence in the market, ensuring consistent messaging and visual identity across all touchpoints.
  • Growth Marketing: Drive the overall strategy for customer acquisition and retention, working closely with external agencies to optimize campaigns across channels like paid search, social media, email, and partnerships.
  • Public Relations: Lead PR efforts to increase brand visibility and manage the company's public image, including managing media relationships, press releases, and event planning.
  • Community Management: Cultivate and engage our community of pet owners, building a loyal customer base through social media, forums, events, and other platforms.
  • Content Strategy: Oversee the creation of compelling content that resonates with our target audience, including blogs, newsletters, videos, and more.
  • Partnerships & Collaborations: Identify and establish strategic partnerships to drive growth and enhance our brand's reach.
Requirements
  • Team Leadership: Build, lead, and mentor a high-performing marketing team as the company scales.
  • Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently to maximize impact.
  • Data-Driven Decision Making: Utilize analytics and performance metrics to inform marketing strategies, optimize campaigns, and report on marketing ROI to the executive team.
  • Leadership: Proven track record of leading and scaling marketing teams in a fast-paced startup environment.
  • Strategic Thinking: Ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness.
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
  • Creativity: A creative thinker who can develop innovative campaigns and solutions that differentiate our brand in the marketplace.

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