Digital Performance Marketing Lead
3 weeks ago
We are seeking an experienced Digital Performance Manager to bring strategic and executional excellence to our suite of digital performance marketing channels.
As a key member of our team, you will be responsible for managing the planning and buying of digital performance platform campaigns, including Paid Search, Smart Shopping/PMax, Remarketing & SEO.
You will work closely with our Senior Digital Marketing Manager and Digital Marketing Media Executive to develop and execute a comprehensive digital performance plan that drives revenue growth and customer acquisition.
With a strong analytical mindset and excellent communication skills, you will be able to turn data into actionable insights and drive business results.
Key Responsibilities:
- Manage daily media budgets and optimize campaign performance
- Develop and implement data-driven strategies to improve conversion rates and revenue growth
- Collaborate with cross-functional teams to ensure seamless execution of digital performance plans
- Analyze campaign performance and provide regular reporting and insights
Requirements:
- 5+ years of experience in media strategy, planning, and buying
- Proven track record of delivering paid media strategies that drive commercial metrics improvement
- Experience working with e-commerce product feeds, feed management tools, and external partners
- Strong analytical and problem-solving skills, with ability to interpret large data sets
- Excellent communication and interpersonal skills, with ability to work effectively with cross-functional teams
What We Offer:
- A competitive salary of $120,000 - $150,000 per year
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off
- The opportunity to work with a leading brand in the cycling industry
- A dynamic and collaborative work environment
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