Digital Marketing Performance Lead

12 hours ago


London, Greater London, United Kingdom Accor Hotels Full time
Job Description

We are seeking a highly experienced Digital Marketing Performance Lead to join our team at Accor Hotels. This is a fantastic opportunity to drive digital performance and contribute to the growth of our luxury brand.

About the Role
  • Define and monitor an online acquisition strategy designed to generate traffic and qualified leads/sales for Accor Hotels.
  • Monitor and analyze budget and performance by brand and by acquisition lever.
  • Monitor the marketplace and competitor digital marketing activity.
  • Design and develop operating models with hotel support and agency to streamline the acquisition activity.

Key Responsibilities:

  • Efficiently utilize CDP capabilities and contribute to the enhancement of customer lifetime value.
  • Assist hotel support teams in the rollout of digital tools.
  • Coordinate and assist with new opening hotels campaign setup and optimization.
  • Audit and optimize performance campaigns to identify business opportunities and implement action plans.
  • Implement advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.).
  • Leverage Cross-Search Performance for the brand.
  • Monitor and implement synergies between SEA & SEO.
  • Carry out analysis and drive optimizations to generate incremental revenue & efficiency.
  • Manage Paid Search & Meta-search budget for the brand.
  • Financial consolidation and management of local budget sources & fees.
  • Drive innovation by identifying new trends, products, and tools to test for the brand.

Requirements

  • A minimum of 8 years of experience in ECommerce, Digital Marketing, and performance.
  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Excellent understanding of the digital ecosystem, with a deep understanding of ad platforms and activation expertise.
  • Strong understanding of current digital marketing concepts, full funnel strategies, and best practices.
  • Excellent English, both verbal and written. French is a plus.
  • Data-driven with a strong business sense.
  • Strong interest in luxury-focused performance marketing.


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