Digital Marketing Performance Lead
12 hours ago
We are seeking a highly experienced Digital Marketing Performance Lead to join our team at Accor Hotels. This is a fantastic opportunity to drive digital performance and contribute to the growth of our luxury brand.
About the Role- Define and monitor an online acquisition strategy designed to generate traffic and qualified leads/sales for Accor Hotels.
- Monitor and analyze budget and performance by brand and by acquisition lever.
- Monitor the marketplace and competitor digital marketing activity.
- Design and develop operating models with hotel support and agency to streamline the acquisition activity.
Key Responsibilities:
- Efficiently utilize CDP capabilities and contribute to the enhancement of customer lifetime value.
- Assist hotel support teams in the rollout of digital tools.
- Coordinate and assist with new opening hotels campaign setup and optimization.
- Audit and optimize performance campaigns to identify business opportunities and implement action plans.
- Implement advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.).
- Leverage Cross-Search Performance for the brand.
- Monitor and implement synergies between SEA & SEO.
- Carry out analysis and drive optimizations to generate incremental revenue & efficiency.
- Manage Paid Search & Meta-search budget for the brand.
- Financial consolidation and management of local budget sources & fees.
- Drive innovation by identifying new trends, products, and tools to test for the brand.
Requirements
- A minimum of 8 years of experience in ECommerce, Digital Marketing, and performance.
- Bachelor's degree in marketing, Business Administration, or a related field.
- Excellent understanding of the digital ecosystem, with a deep understanding of ad platforms and activation expertise.
- Strong understanding of current digital marketing concepts, full funnel strategies, and best practices.
- Excellent English, both verbal and written. French is a plus.
- Data-driven with a strong business sense.
- Strong interest in luxury-focused performance marketing.
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