Digital Performance Marketing Lead
2 days ago
Pivotal London is a pioneering agency in financial services marketing, blending data-driven digital expertise with bold creativity. We partner with leading global financial brands, driving innovation and delivering cutting-edge campaigns across diverse markets.
Job Description:
In this role, you'll lead digital media strategies with a strong focus on performance optimisation across LinkedIn and other social platforms. Collaborate closely with creative, strategy, and content teams to craft high-impact campaigns that deliver measurable results. With an ambition to continually push boundaries, our client offers a unique platform for growth and leadership.
Responsibilities:
- Develop and execute advanced digital strategies for B2B and B2C financial clients.
- Lead digital media planning, buying, and optimisation to maximise performance.
- Use audience segmentation and channel optimisation to enhance campaigns across paid, earned, and owned media.
- Present compelling proposals and insights to clients, driving engagement and performance.
- Collaborate cross-functionally to deliver innovative, integrated marketing solutions.
- Stay ahead of digital trends to introduce new strategies and platforms that add client value.
Your Profile:
- Proven expertise in digital performance marketing within an agency environment.
- Experience with LinkedIn and social platforms for B2B marketing.
- Strong analytical skills with a passion for data-driven decision-making.
- Excellent client-facing and team leadership abilities.
- Experience in financial services marketing is advantageous but not essential.
Estimated Salary: £60,000 - £80,000 per annum, depending on experience.
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