Senior Campaign Lead

4 weeks ago

London, Greater London, United Kingdom Deliveroo Full time

We are seeking a Senior Campaign Lead to drive digital-first creative development across Deliveroo's global markets. As a key member of the Brand & Experience team, you will lead the development of digital creative strategies, concepts, and production for global and multi-market campaigns.

Key Responsibilities:

  • Develop and Execute Digital Channel Strategy: Lead the digital creative strategy and development for global and multi-market campaigns, ensuring alignment with business needs and brand objectives.
  • Creative Asset Production: Collaborate with internal and external creative teams to produce channel-specific concepts, assets, and activations, managing the production budget for digital asset production.
  • Creative Testing and Best Practices: Spearhead the digital creative testing agenda to optimise assets and define global best practices, acting as a centre of excellence and consulting local marketing teams to maximise creative effectiveness.
  • Integrated Campaign Planning and Evaluation: Participate in integrated campaign planning process, coordinating with a cross-functional digital excellence team, ensuring alignment with the working group throughout creative development, testing, and optimisation, and partnering with Media Measurement and DS on measuring and improving creative effectiveness.

Requirements:

  • Proven experience in a similar role, delivering impactful campaigns, with a focus on TTL production (OOH, digital, social, radio).
  • Excellent creative instincts and a deep understanding of channel requirements, with experience managing creative agencies and producing diverse content.
  • Strong analytical skills with the ability to evaluate campaign effectiveness and optimise strategies/assets.
  • Experience in collaborating with peers and senior leadership, demonstrating strong interpersonal skills for stakeholder management.
  • A resourceful, self-starter approach, thriving in fast-paced and matrixed environments.
  • Exceptional attention to detail, ensuring high-quality deliverables and execution.
  • Experience in tech, eCommerce, or food industries preferred. Agency experience is a plus, but not mandatory.

Why Deliveroo:

Deliveroo is transforming the way people shop and eat, bringing the neighbourhood to their door by connecting consumers, restaurants, shops, and riders. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world, making access to food and products more convenient and enjoyable.

Workplace & Benefits:

At Deliveroo, we prioritise our employees' welfare, offering many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity:

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. We have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion, or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

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