Senior Media Planner
4 weeks ago
We are seeking a highly skilled and innovative Media Planner to join our team at Paramount International. As a key member of our Media Planning department, you will play a crucial role in shaping the future of our media strategy.
Job Summary:
- Develop and implement highly effective and targeted promotional campaigns across our 5 Streaming platform.
- Work closely with cross-functional teams to drive viewing and retain customers.
- Utilize data analytics to inform campaign decisions and ensure maximum ROI.
Responsibilities:
- Define and execute data-led promotional strategies to support customer engagement and retention.
- Develop and implement holistic media plans to drive viewing and revenue growth.
- Collaborate with Programming, Editorial, and Marketing teams to ensure seamless campaign execution.
- Work closely with the Promo Ops team to ensure break junction templates are optimized for maximum promotional messaging opportunities.
- Develop and maintain strong relationships with internal stakeholders to ensure alignment on campaign goals and objectives.
Requirements:
- Proven experience in media planning and campaign execution.
- Strong analytical and problem-solving skills, with ability to interpret data and inform campaign decisions.
- Excellent communication and collaboration skills, with ability to work effectively across multiple teams.
- Experience with data analysis tools and software, such as BARB and media analysis tools.
- Ability to adapt to changing schedules and delivery requirements.
What We Offer:
- A dynamic and innovative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
About Paramount International:
We are a leading media and entertainment company, with a portfolio of iconic brands and a reputation for innovation and excellence. We are committed to fostering a diverse and inclusive work environment, where all employees feel valued and empowered to succeed.
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