Senior Media Planner

3 weeks ago

London, Greater London, United Kingdom Paramount Pictures Full time

About the Role

We are seeking a highly skilled Senior Media Planner to join our Media Planning team at Paramount UK & Ireland. As a Senior Media Planner, you will be responsible for managing Paramount UK & Ireland's owned promotional airtime to speak to audiences in the most effective and targeted way possible, across all channels and platforms.

Key Responsibilities

  1. Implement the on-air media planning strategy across at least two of the Nickelodeon UK Network of channels, including navigation planning.
  2. Work closely with Programming, Scheduling, Marketing, Creative, Research & Insight to pinpoint host and cross-channel priorities and plan effective, creative on-air campaigns.
  3. Set up promotional assets in our scheduling system, What's On.
  4. Communicate daily with Creative to ensure the timely sign off, compliance and delivery of all interstitial material.
  5. Work with Commercial and Sky Media to implement and report back on sponsorship and affiliate deals.
  6. Keep a keen eye on and share competitor activity/industry news.

Requirements

  1. Media planning experience in TV broadcast and VOD environment, using a channel management system to create and schedule promotional assets.
  2. Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research.
  3. Demonstrable understanding of the editorial and transmission requirements of a TV schedule.
  4. Demonstrable understanding of the commercial broadcast marketplace.

About Paramount

Paramount is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

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