Senior Media Planner

4 weeks ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
Job Title: Senior Media Planner

Job Summary:

We are seeking a highly skilled Senior Media Planner to join our team at ENGINEERINGUK. As a Senior Media Planner, you will be responsible for planning, implementing, and analyzing highly audience-focused, creative, and effective promotional campaigns across our network of channels.

Key Responsibilities:

  1. Develop and implement on-air media planning strategies across multiple channels, including navigation planning.
  2. Plan and implement optimal promotional campaigns in What's On, achieving communication targets and tonal flow for all host channel and cross-promotional messages.
  3. Use the TE Optimizer tool to ensure accurate quantification of promo supply and management of promotional demand to maximize Optimizer output.
  4. Collaborate with Programming, Scheduling, Marketing, Creative, Research & Insight to pinpoint host and cross-channel priorities and plan effective, creative on-air campaigns.
  5. Create monthly promotional campaign make lists, detailing time-length and versioning requirements.
  6. Set up promotional assets in our scheduling system, What's On.
  7. Utilize innovative continuity and graphics to promote priorities and minimize audience churn to competitors.
  8. Communicate daily with Creative to ensure timely sign-off, compliance, and delivery of all interstitial material.
  9. Work closely with Channel Operations to finalize promotional plans, communicate navigation requirements, and ensure timely handover of transmission schedules that are accurate, editorially sound, and OFCOM compliant.
  10. Make full use of non-linear and on-demand platforms to amplify campaign messaging.
  11. Use research systems to monitor campaign delivery and report on final results.
  12. Conduct in-depth post-campaign reviews to gather learnings and ensure future best practice.
  13. Work with Commercial and Sky Media to implement and report back on sponsorship and affiliate deals.
  14. Stay up-to-date on competitor activity and industry news.

Requirements:

  1. Media planning experience in TV broadcast and VOD environments, using a channel management system to create and schedule promotional assets.
  2. Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research.
  3. Proven experience in effectively and diplomatically dealing with a range of departments and levels within an organization.
  4. Experience in presenting to a wide range of audiences.
  5. Demonstrable understanding of the editorial and transmission requirements of a TV schedule.
  6. Experience in developing new systems and processes.
  7. Demonstrable understanding of the commercial broadcast marketplace.
  8. Outstanding eye for detail, numeracy, and organizational skills.
  9. Super-organized with the ability to prioritize and coordinate a combination of roles, and work under time pressure.
  10. Ability to take responsibility and work on own initiative.
  11. Fast, methodical, and accurate.
  12. Team player with a 'can-do' attitude.

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