Senior Media Planner

1 month ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
Job Title: Senior Media Planner - 5 Streaming

About the Role:
As a Senior Media Planner, you will be responsible for planning, implementing, and analyzing highly audience-focused and data-led promotional campaigns across the 5 Streaming platform. You will work closely with the Programming, Editorial, and Marketing teams to define an on-platform, data-led promotional strategy to support how we communicate the evolution of how our customers consume our content.

Key Responsibilities:
  1. Develop and recommend campaign media strategies through a consumer-first lens to ensure we are reaching our target audiences in the most creative and efficient ways.
  2. Work closely with the Programming, Editorial, and Marketing teams to ensure a high level of understanding of the editorial and operational strategy for the service.
  3. Quantify the typical monthly promotional inventory to enable forecasting to inform optimum number of campaigns and priority weights of the 5 Streaming's promotional airtime.
  4. Work closely with the Promo Ops team to ensure break junction templates are fit for purpose across 5 Streaming to maximize promotional messaging opportunities as well as fulfill commercial imperatives.
  5. Develop a strong working relationship with the Growth and Lifecycle Marketing team to ensure alignment on prioritization and strategic objectives.

Requirements:
  1. We're looking for someone who is data driven, insight led, and a creative thinker.
  2. Media planning experience in a VOD environment, preferably Broadcast VOD but not essential.
  3. Knowledge of or experience in working in a VOD environment, understanding the editorial, operational, and commercial demands as well as VOD systems experience, for eg Freewheel and Salesforce.
  4. Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research.
  5. Demonstrable understanding of the commercial broadcast and VOD marketplace.

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