Commercial CRM Specialist

1 month ago

London, Greater London, United Kingdom Global Full time
Job Description

Global is seeking a highly skilled Commercial CRM & Online Marketing Executive to join our team. As a key member of our Commercial Marketing Team, you will be responsible for conveying the Global Brand and Product marketing messages to our B2B audience through various marketing channels and disciplines.

Key Responsibilities
  • Manage the Showpad and Commercial Hub sales enablement platform, working with senior stakeholders across marketing and sales to manage content upload, training, and reporting.
  • Manage PAID campaigns across LinkedIn and META platforms to support marketing campaigns.
  • Deliver targets with the Commercial Marketing Teams to keep the Global B2B website updated with the latest content.
  • Work with SEO consultants to deliver on the SEM strategy to ensure the website continues to attract business-generating traffic and leads.
  • Manage the distribution of Electronic Direct Mail (EDM) using Pardot, including gathering and writing content, sharing for approvals, and compiling reports to monitor response rates.
  • Work with the Sales teams to generate leads and track campaign effectiveness.
  • Website, Showpad, and Intranet management and maintenance.
  • Salesforce/Pardot strategy and integration to ensure accurate ROI tracking across all marketing activity.
  • Campaign management, including Automated Marketing implementation.
  • CRM Database Growth Tracking and Management.
  • Deliver regular and ad hoc reporting in a timely and efficient manner.
  • Build and maintain great business partner relationships across your relevant area and with external clients.
  • Clear understanding of budget constraints for all work.
  • Deliver all work to the highest possible quality output in line with Global brand guidelines and copywriting excellence.
Requirements
  • Digital savvy, with a keen desire and ability to use and integrate new technologies and systems into the Marketing function.
  • Understanding of Search Engine Marketing (SEM) and its importance in driving business-generating traffic.
  • At least 2 years of working experience in a commercial and marketing role, preferably in a medium-sized company or multinational environment, preferably B2B.
  • Strong MS Office (or Mac equivalent) skills, especially Excel.
  • Online copywriting experience, ideally across websites and PPC adverts.
  • Experience of working with Salesforce and/or integrated Marketing Automation software.
  • Experience of working with CMS platforms such as WordPress.
  • Applies the principles and techniques of project planning to manage multiple projects and work streams. Able to work effectively without reliance upon hierarchical management structures.
  • Knowledge of the media market.
  • Strong communication skills with a diverse audience.
  • Able to identify potential problems, evaluate a range of solutions, and put measures in place to overcome them.
  • Basic understanding of HTML preferred but not vital.
What We Offer

Global is an inclusive and diverse workplace that welcomes everyone. We believe that diversity will set us apart, and we want to hear from you, regardless of your background or preferences. We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles.

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