Commercial CRM Specialist
4 weeks ago
As a Commercial CRM & Online Marketing Executive at Global, you will play a key role in bringing the Global Brand to life for B2B stakeholders across the UK's leading media brands, media agencies, and outdoor specialist agencies.
Key Responsibilities- Manage the Showpad and Commercial Hub sales enablement platform, working with senior stakeholders to manage content upload, training, and reporting.
- Develop and execute PAID campaigns across LinkedIn and META platforms to support marketing campaigns.
- Collaborate with the Commercial Marketing Team to keep the Global B2B website updated with the latest content.
- Work with SEO consultants to deliver on the SEM strategy and ensure global.com attracts business-generating traffic and leads.
- Manage the distribution of Electronic Direct Mail (EDM) using Pardot, including gathering and writing content, sharing for approvals, and compiling reports to monitor response rates.
- Work with the Sales teams to generate leads and track campaign effectiveness.
- Manage website, Showpad, and Intranet maintenance and updates.
- Develop and implement Salesforce/Pardot strategy and integration to ensure accurate ROI tracking across all marketing activity.
- Manage campaign implementation, including automated marketing.
- Track and manage CRM database growth and performance.
- Deliver regular and ad-hoc reporting in a timely and efficient manner.
- Build and maintain strong business partner relationships across relevant areas and with external clients.
- Digital savvy with a keen desire to use and integrate new technologies and systems into the Marketing function.
- Understanding of Search Engine Marketing (SEM) and its importance in driving business-generating traffic.
- At least 2 years of experience in a commercial and marketing role, preferably in a medium-sized company or multinational environment, with B2B experience.
- Strong MS Office (or Mac equivalent) skills, especially Excel.
- Online copywriting experience, ideally across websites and PPC adverts.
- Experience working with Salesforce and/or integrated Marketing Automation software.
- Experience working with CMS platforms such as WordPress.
- Ability to apply project planning principles to manage multiple projects and work streams.
- Knowledge of the media market.
- Strong communication skills with a diverse audience.
- Able to identify potential problems, evaluate solutions, and implement measures to overcome them.
At Global, we believe in creating an inclusive culture for everyone. We know that our diverse audiences are served best by nurturing and celebrating diversity in our people. We welcome applications from everyone and strive to make our workplaces inclusive for all. If you require any reasonable adjustments to the recruitment process or workplace, please let us know.
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Commercial CRM Specialist
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London, Greater London, United Kingdom Global Full timeJob Title: Commercial CRM SpecialistJob Summary:The Commercial CRM Specialist will play a key role in driving business growth by developing and executing effective marketing strategies across various channels. This includes managing the Showpad and Commercial Hub sales enablement platform, creating and implementing PAID campaigns, and delivering targets with...
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Commercial CRM Specialist
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London, Greater London, United Kingdom Global Full timeJob Title: Commercial CRM SpecialistJob Summary:The Commercial CRM Specialist will play a key role in driving business growth by developing and executing effective marketing strategies across various channels. This includes managing the Showpad and Commercial Hub sales enablement platform, creating and implementing PAID campaigns, and delivering targets with...
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London, Greater London, United Kingdom Global Full timeJob DescriptionAs a Commercial CRM & Online Marketing Executive at Global, you will play a key role in bringing the Global Brand to life for B2B stakeholders across the UK's leading brands, media agencies, and outdoor specialist agencies.Key ResponsibilitiesManage the Showpad and Commercial Hub sales enablement platform, working closely with senior...
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London, Greater London, United Kingdom Global Full timeJob DescriptionAs a Commercial CRM & Online Marketing Executive at Global, you will play a key role in bringing the Global Brand to life for B2B stakeholders across the UK's leading media brands, media agencies, and outdoor specialist agencies.Key ResponsibilitiesManage the Showpad and Commercial Hub sales enablement platform, working closely with senior...
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