Head of Digital Marketing Strategy
1 week ago
Salary: £90,000 - £120,000 per annum.
About the Position:This is an exciting opportunity to join Forward Role as a Head of Digital Marketing Strategy and take charge of our Paid Media Team. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth through digital channels.
Key Responsibilities:The successful candidate will:
- Provide strategic direction for the Paid Media Team and ensure they are equipped with the necessary skills and knowledge to excel.
- Collaborate with trade teams to develop and execute comprehensive financial plans for paid media activities.
- Build and maintain strong relationships with external suppliers, including Google, Bing, Meta, Snap, TikTok, and others.
- Develop and implement testing roadmaps to expand paid media activities and improve performance.
The ideal candidate will have:
- 5+ years of experience in paid media, with a focus on ecommerce.
- Proven track record of leading large teams and driving business growth.
- Experience with web analytics tools, such as Google Analytics.
- Strong leadership skills and ability to inspire team performance.
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