Head of Digital Marketing

5 months ago

Manchester, United Kingdom boohoo group Full time

Step into a stylish new era with boohoo, we are a brand on a mission, redefining what we stand for. Our 'Fashion First' approach allows us to be there for our customers, we want them to look and feel great, to have confidence, and feel empowered. Get ready to experience unparalleled style for every occasion. If you're innovative, fast-paced, and ready to make a difference, join us in our mission to disrupt the global marketplace and shape the future of fashion

**The role**

We want to see you develop acquisition and digital brand strategies and performance across biddable/paid media, affiliate marketing, CRM and SEO. In addition to being an expert across the aforementioned areas, you’ll be able to manage a substantial digital budget, have a can-do attitude and be a great communicator at a senior level of the organisation.

**Your team**

You will report into the Marketing Director and working alongside the Boohoo Head of Brand.

Marketers for boohoo have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

**What you’ll be doing**

**Responsibilities**
- Overseeing of all digital marketing through the above areas
- Ensuring the business remains on target from an ROI and customer acquisition perspective, globally
- Provide recommendations to the SLT in terms of strategy and direction
- Curate and build a streamlined digital structure, driving excellence in your peer set
- Working with data teams to revise reporting structure, and ensure cohesive measurement
- Drive change, think outside the box and be a first-class leader for your department and your team
- Work with partners globally to drive opportunity and growth

**What you can bring**
- You’re relentlessly analytical, a perfectionist that’s self-motivated and willing to drive through change
- You’ll have a minimum of 2 years’ experience as a Head of Digital/Head of Performance Marketing or similar for a large ecommerce business
- You’ll have strong team management experience and be considered a leader in your area

**Working with us**

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We want you to think big. Think creatively. Be bold. Be brave. Don’t be afraid to make mistakes - that’s how we learn We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re one team, one boohoo family. Bring your own style, experiences, and ideas - we want them all.

**More about you**

This is a senior role in an area of the business that will inevitably drive growth, you will need to possess genuine gravitas, confidence, and positivity in order to add-value at a Leadership level. In return we are offering a career defining opportunity working for a brand of international fame and heritage with an exciting new future.

**Why join us**

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
- Discretionary Bonus Scheme
- You’ll get the opportunity to take part in our various share save schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- On site gym facilities
- Pension contribution
- Private Medical - family cover at Head of level
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe, we offer a buzzing atmosphere and the boohoo family culture wherever you work

**#LI-JA1 #digital #marketing

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