Digital Analytics Specialist

3 weeks ago

Bletchley, Milton Keynes, United Kingdom In Technology Group Full time
About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at In Technology Group Ltd. As a key member of our digital marketing team, you will be responsible for providing technical expertise on web analytics implementations, tracking, and reporting.

Key Responsibilities
  • Plan and implement events on careers websites using Google Tag Manager, GA4, and other analytics providers.
  • Merge data from multiple sources into one dashboard using tools such as BigQuery and Looker Studio.
  • Investigate and solve problems with data collection, e.g. incorrect cookie policies, large spikes in unexpected traffic, or misfiring conversion pixels.
Requirements
  • Experience in the digital marketing landscape and the collection and processing of web analytics data.
  • Comfortable working with Google Tag Manager, Google Analytics 4, Microsoft Excel, Power BI, Tableau, or Looker.
  • Ability to work with, or willingness to learn, Google BigQuery, Google Data Studio / Looker Studio, HTML & CSS, and JavaScript.
What We Offer

As a Digital Analytics Specialist at In Technology Group Ltd, you will have the opportunity to work with a talented team and contribute to shaping and defining the implementation, reporting, analytics, and digital marketing services. Our offices are located in the centre of Woking, with easy access to public transportation and a vibrant town centre. We offer a competitive salary and a dynamic work environment.

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