Automotive CX Automation Marketing Lead

3 weeks ago

London, Greater London, United Kingdom Freespee Full time
About the Role:

We are seeking a seasoned Product Marketing Manager to spearhead our product marketing initiatives, driving market penetration and accelerating growth in the automotive-tailored CX automation software market.

Key Responsibilities:
  • Develop comprehensive product marketing strategies to effectively position our software towards OEMs, marketplaces, and dealerships.
  • Craft compelling messaging and value propositions tailored to target audiences, ensuring alignment with overall brand and company objectives.
  • Lead go-to-market planning and execution for product launches and feature releases, driving demand generation and sales enablement efforts.
  • Conduct market research and competitive analysis to identify key trends, opportunities, and challenges, informing product roadmap decisions and marketing campaigns.
  • Collaborate with sales and product teams to develop sales enablement tools, including sales collateral, presentations, and competitive battle cards.
  • Cultivate strong relationships with key stakeholders, including customers and strategic partners, to drive thought leadership and advocacy initiatives.
  • Monitor and analyze key performance metrics to track the effectiveness of marketing initiatives and optimize strategies for continuous improvement.
Requirements:
  • Degree in Marketing, Economics, Engineering, or related field.
  • Proven track record in product marketing within the B2B SaaS industry (experience in the automotive sector is considered a bonus).
  • Exceptional written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling narratives.
  • Full working proficiency in English (as it is our working language).
  • Strong analytical skills, with the ability to translate data insights into actionable marketing strategies.
  • Tech-savvy mindset with a passion for innovation and emerging technologies.
  • Ability to thrive in a fast-paced, entrepreneurial environment, with a proactive and results-driven approach.
  • Demonstrated ability to build and maintain positive relationships with internal and external stakeholders.
About Us:

Freespee is a global SaaS company specialising in Customer Experience solutions. We serve customers spanning over 45 countries worldwide, with a dedicated team of 75 employees and offices in Uppsala, London, and Paris. Our expertise lies in developing innovative solutions that simplify the creation of personalised customer experiences.

We offer competitive compensation packages, comprehensive benefits, and a collaborative work environment where your ideas are valued and encouraged. This role can be based in any of our three offices: Uppsala, London, or Paris.

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