Local SEO and Website Manager

16 hours ago


Crawley, West Sussex, United Kingdom Rentokil Initial Full time

About the Role

The Search Engine Optimization Specialist will be responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.

Key Tasks:

  1. Responsible for working with the Search Marketing team to develop and implement SEO strategies that drive organic traffic and conversions.
  2. Assist the Digital Projects & Deployment team with the rollout of new and existing digital projects, including new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation, or organic & paid social media initiatives.
  3. Develop SEO management processes and procedures, best practice, and self-help guides to support Rentokil Initial and subsidiary brand colleagues. Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites.
  4. Collaborate with Customer Experience, Digital Projects and Deployment, Digital Account Management, and third-party vendors to deliver the operational implementation of RI's Digital Search Strategy.
  5. Work across the organic & local search landscape and deliver across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion.

Requirements:

  • Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies, as well as how social media benefits organic search visibility.
  • Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem, and how social media could be used as part of a holistic strategy.
  • Understanding of search engine algorithms and their impact on the organic performance of websites.
  • Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.).
  • Use 3rd party audit/SEO/Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog, and backlink auditors such as Kerboo/Ahrefs.

Estimated Salary: £50,000 - £60,000 per year


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