Digital Marketing Specialist

4 days ago


Shaftesbury, Dorset, United Kingdom NIWAKI Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at Niwaki. As a key member of our marketing department, you will play a crucial role in developing and implementing our digital marketing strategies.

Key Responsibilities

The successful candidate will be responsible for:

  • Paid Digital
    • Setting up and managing Google Ads campaigns, including keyword research and campaign optimization.
    • Planning and monitoring Google ad spend within the context of our wider marketing budget.
    • Identifying and resolving limitations, and recommending additional paid digital initiatives.
  • Web
    • Providing SEO copy recommendations and implementing them using our Niwaki CMS platform.
    • Working with our Tech Development Manager to implement website updates, including new product launches and product page updates.
    • Collaborating with our Content Team to plan and assist with content updates.
    • Providing ongoing ad-hoc support to our Tech Development and Content Teams as needed.
  • CRM
    • Working with our Head of Marketing to implement a comprehensive CRM system covering customer data, web traffic, social media engagement, and more.
    • Managing email marketing campaigns, incorporating regular updates, personalization, A/B testing, loyalty driving initiatives, and more.
  • Social Media
    • Collaborating with our Content Team and Head of Marketing to build and maintain Niwaki's unique brand presence across multiple social media channels.
    • Helping to maintain Niwaki's existing brand personality.
    • Working with our Content Team to coordinate organic social media and conduct test and learn paid social media campaigns.
    • Daily interaction with our Niwaki community on social media platforms to grow engagement and following.
    • Working with our Head of Marketing to develop strategies to increase follower numbers and engagement, primarily via Instagram and LinkedIn.
  • Reporting
    • Creating weekly and monthly KPI reports covering Google ad campaign performance, paid and organic social, web traffic, and more.
    • Developing a meaningful reporting system to keep key stakeholders updated on KPIs, recommended adjustments, and sales attribution.
    • Monitoring and reporting on competitor social media activity.
    Requirements

To excel in this role, you will need:

  • A minimum of 5+ years of hands-on experience working in a Digital Marketing role.
  • A high level of proficiency in managing, interpreting, and reporting campaign data.
  • An extensive, deep knowledge of social media platforms, together with experience of running paid social media campaigns.
  • Experience of CRM and email marketing.
  • A get-up-and-go, can-do attitude.
  • Strong communications skills.
  • A passion for digital marketing, with an ability to analyze and interpret data to tell an accessible story to internal stakeholders.
Desirable Skills

The following skills are desirable:

  • Experience of working with a CMS.
  • Gardening/lifestyle sector experience.
  • Open-minded and easy-going: Niwaki is an interesting place to work with a great bunch of people – it's the secret of our success.


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