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Ecommerce Growth Leader

2 months ago

London, Greater London, United Kingdom Trinny London Full time

About the Role

We are seeking a highly experienced and skilled Digital Director to join our team at Trinny London. As a key member of our leadership team, you will be responsible for driving fast growth through the trading and performance of our website in all countries.

Key Responsibilities

  • Business Strategy and Growth
    • Evaluate and refine our Ecommerce strategy to align with our business objectives, focusing on achieving exceptional growth in both the UK and key international markets.
    • Collaborate with the Director of Performance Marketing to develop a Performance Marketing/CRM strategy that balances growth with profitability.
    • Optimize and maximize sales on our website, prioritizing new customer acquisition.
    • Develop a deep understanding of our brand positioning and operational side of the business to provide informed ecommerce recommendations.
    • Continuously develop a culture of testing and learning at speed.
    • Build and develop a high-performing team to support your strategy.
    • Create a comprehensive reporting suite, from minute-by-minute trading to quarterly Board reporting.
  • Platform
    • Identify and prioritize solutions to improve on-site conversion.
    • Develop and implement a strong CRO and A/B testing strategy.
    • Own the implementation of site content, merchandising, cross-selling, search, and filtering to optimize site experience and performance.
    • Evaluate and refine our UX strategy, managing the UX/UI team to improve conversion by understanding our mobile-first user journey and behaviors of our core audience demographic.
    • Maximize joy and our unique brand feeling across the site without compromising UX or conversion, while maintaining our position as a premium beauty brand.
  • Performance Marketing/CRM
    • Collaborate with the Director of Performance Marketing to develop a detailed performance marketing plan to optimize the customer journey (e.g., off-site content to conversion, retention, and advocacy).
    • Evaluate our PPC and SEO strategy and decide on the best approach, considering in-house or agency options.
    • Own CRM and develop mechanisms to maximize retention and repeat spend, focusing on Lifetime Value (LTV).
    • Closely collaborate with our creative teams (Design, Video Production, and Copy) to brief and implement the best and most relevant content for performance marketing and on-site.

Requirements

  • Director or Head of level experience dedicated to ecommerce in high-growth, commercially-driven digital-first businesses.
  • Strong people management and personal development of existing staff.
  • A proven track record of building and implementing successful ecommerce strategies and managing backlogs in a fast-growth environment.
  • A proven track record of working in Agile environments, partnering with product managers and design teams.
  • Very strong analytical skills with detailed knowledge of Google Analytics and other data visualization tools.
  • Strong experience working with creative teams and content, including extensive use of CMS tools.
  • Experience working with global websites and multiple currencies.
  • Experience in fast-paced environments with the ability to work to tight deadlines across multiple projects.
  • Strong management experience with the ability to nurture and develop the skills of an existing team, as well as recruiting new hires and partnering with agencies as required.
  • Flawless attention to detail.
  • Excellent communication and stakeholder management skills.

What We Offer

  • Flexible working with core working hours.
  • Hybrid working, 2-3 days in our amazing office, fully stocked with snacks and drinks.
  • 25 days holiday (plus Wellbeing Days, Early Finish Fridays, and Summer Fridays).
  • Welcome to Trinny London Starter Stack and swag.
  • Company discount for yourself, your friends, and family.
  • Vitality health scheme, EAP, and Medicash (including dental, optical, and audiological care).
  • An annual personal training and development budget.
  • Enhanced family-friendly packages.
  • Pension scheme.
  • Cycle to work scheme.
  • T-Parties = many office socials, summer, and festive celebrations.
  • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers, and additional annual leave).

Equal Opportunities

We celebrate diversity in our customers, products, and teams. We champion inclusivity and want everyone to be the best versions of themselves.

We're committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas, and experiences.