Marketing Automation Specialist
3 weeks ago
About the Role
Vantiva is seeking a highly skilled Marketing Automation Specialist to join our global marketing team. As a key member of our team, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and growth for our business.
Key Responsibilities
- Develop and execute email marketing campaigns using Hubspot, including segmenting, testing, and automating whenever possible.
- Craft compelling email subject lines, copies, and visuals that grab the attention of our audience and drive engagement.
- Implement A/B testing strategies to test different email elements and analyze results to refine and improve campaign performance.
- Maintain a high-quality standard for the Hubspot database with regular cleaning and data integration between Hubspot Marketing Hub and Salesforce CRM.
- Ensure all email campaigns comply with relevant regulations and best practices.
- Produce regular high-quality campaign analysis using in-house customized marketing Power BI dashboards.
Requirements
- Proven experience in a B2B tech enterprise deploying and optimizing email campaigns with a strong understanding of key marketing concepts.
- Hubspot Marketing Hub or equivalent proven working knowledge/certification required.
- Expert knowledge of database management concepts and best practices.
- Strong Excel expertise and visual design skills.
- Analytical skills and ability to build relationships working in a cross-functional global environment.
- Critical thinking, attention to detail, and problem-solving skills required.
About Vantiva
Vantiva is an equal opportunity employer and is dedicated to cultivating a workforce that embraces and celebrates diversity. We believe our differences drive our creativity and innovation, and we are proactive in supporting equality and maintaining an inclusive work environment.
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