Digital Marketing Automation Expert

4 weeks ago


Shipley, Bradford, United Kingdom Vantiva Full time
Job Overview

The Vantiva marketing team is seeking an Email Marketing Solutions Specialist to drive the strategy for increasing engagement among key target audiences through relevant segmented email campaigns.

This role will have a global scope and will support all our businesses, with active and regular interactions with marketing team members, corporate communications, and external stakeholders as required.

Key Responsibilities
  • Develop and execute global email marketing campaigns using Hubspot, including segmenting, testing, and automating whenever possible.
  • Craft compelling email subject lines, copies, and visuals that grab the attention of our audience and drive engagement.
  • Implement A/B testing strategies to test different email elements and analyze results to refine and improve campaign performance.
  • Ensure all email campaigns comply with relevant regulations and best practices.
  • Monitor deliverability rates and take action to maintain high inbox placement rates.
  • Produce regular high-quality campaign analysis using in-house customized marketing Power BI dashboards and provide recommendations for maximizing target audience engagement.
Requirements
  • Proven experience in a B2B tech enterprise deploying and optimizing email campaigns with a strong understanding of key marketing concepts.
  • Hubspot Marketing Hub or equivalent proven working knowledge/certification required.
  • Expert knowledge of database management concepts and best practices.
  • Strong excel expertise and analytical skills.
  • Visual design skills and experience with tools such as Canva.
  • Excellent project and time management skills.
  • Critical thinking, attention to detail, and problem-solving skills required.
About Vantiva

Vantiva is an equal opportunity employer. We are committed to cultivating a diverse and inclusive workforce that embraces and celebrates differences. We believe that our unique perspectives drive creativity and innovation, and we are dedicated to supporting equality and maintaining an inclusive work environment.

If you require a reasonable accommodation at any step of the application process, please let us know by answering the dedicated question in this application form.



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