Marketing Optimisation Specialist

1 month ago

London, Greater London, United Kingdom Hearst Full time

About the Role

We're seeking a talented Marketing Optimisation Executive to join our growing Customer Acquisitions team at Hearst UK. As a key member of our optimisation team, you'll play a crucial role in driving growth across subscriptions and memberships through E-commerce optimisations, AB testing, analysis, development, and QA.

Key Responsibilities

  • Work closely with the optimisation lead to drive customer performance growth for our subscription webstore.
  • Assist in the delivery of the development roadmap across working with CDS Global and Purenet.
  • Identify areas of opportunity, build business cases, and manage changes from concept through to evaluation.
  • Support the wider team on web migrations, QA testing, and audits.
  • Work with the acquisitions team to ensure they're kept up to date with rollouts of features, functionality, and CRO testing across our website.
  • Manage the QA/UAT progress report to keep the business informed of progress and blockers.
  • Work with 3rd party e-commerce agencies to ensure they're fully aligned with Hearst UK business goals, KPIs, and objectives.

Reporting and Analysis

  • Use Google Analytics 4 to analyse traffic conversion, site conversion, checkout conversion, and platform behaviours to provide insights for optimising funnel performance.
  • Monitor website analytics against agreed KPIs to ensure business targets are exceeded and identify areas of opportunity.
  • Communicate performance to the wider business and provide regular reports on new initiatives, data insights, and key results.

About You

  • A good knowledge of analytics and reporting is essential.
  • Intermediate Google Analytics 4 user is required.
  • An analytical storyteller with the ability to translate raw analytics into a story with actionable insights is essential.

What We Offer

  • 25 days' holiday (with the option to buy up to 5 additional holiday days) - pro-rated for part-time or fixed-term employees.
  • Hybrid working – three days per week in the office.
  • Discounted gym membership.
  • Healthcare cash plan.
  • Spend a charity day with your favourite good cause.
  • Life assurance and pension scheme.
  • Regular socials and more.

We're committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents, and uplifts the voices and opinions of all people. We're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

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