Theatre Marketing Strategist

2 weeks ago


London, Greater London, United Kingdom Dewynters Full time

About Dewynters

We're a dynamic sales and marketing agency passionate about theatre and live entertainment. Our clients include renowned productions, such as Disney Theatrical Productions, The Royal Shakespeare Company, and Moulin Rouge The Musical.

Our team is driven by a shared commitment to creativity, collaboration, and results. We craft innovative campaigns that captivate audiences in the ever-changing world of entertainment.

Pillars of Success

  • Passion: Our love for theatre drives everything we do.
  • Creativity: We develop attention-grabbing campaigns that stand out in today's attention economy.
  • Connection: We build strong relationships within the industry to foster growth and success.
  • Results: We support our clients in achieving their artistic and commercial objectives.

Our Values

  • Ambition: We set high standards and strive to exceed them, both individually and as a team.
  • Collaboration: We embrace diverse talents and perspectives to create stronger outcomes.
  • Curiosity: We constantly ask questions and explore new ideas to improve our work and our industry.
  • Kindness: We foster a positive, respectful, and inclusive work environment where everyone can thrive.

About the Role:

We are seeking a skilled Theatre Marketing Strategist to join our Sales and Insights team. As a key member of the team, you will report to the Head of Sales and play a vital role in shaping our marketing strategies.

Your Responsibilities

  • Develop and implement multifaceted media strategies to drive sales and revenue growth.
  • Lead the sales discussion around our campaign strategy and identify growth opportunities.
  • Manage and coordinate sales forces and direct marketing efforts for assigned accounts.
  • Maximise awareness for Dewynters' productions among sales partners and venues through online and offline marketing support.
  • Work closely with the Insights team to provide marketing and sales intelligence on an industry and macro level.
  • Devise pricing and recoupment plans that support marketing campaigns and pitches.
  • Liaise with the Insights team to gather audience insight for Ticket Agent campaigns.
  • Stay up-to-date with the latest ticketing technology and report on developments.
  • Develop new audiences for direct sales and via sales partners.
  • Ensure the Insights team receives reports on direct marketing and sales force response rates.

Requirements

  • Interest in the Arts and experience in live event ticketing and marketing, including campaign planning, strategy, and budgeting.
  • Creative and innovative approach with a proven track record of producing results-driven campaigns.
  • Excellent project management and organisational skills with meticulous attention to detail.
  • Confident and resourceful with excellent relationship management skills.
  • Flexible working attitude with the ability to think on your feet and juggle conflicting priorities.
  • Outstanding interpersonal and communication skills (verbal and written) with excellent presentation skills.
  • A team player with the ability to work under pressure in a busy and constantly changing environment.
  • Extensive knowledge of sales partners, theatre ticketing systems, venues, and their opportunities.
  • Ability to push for new opportunities.

Benefits

  • 25 days holiday increasing by one day after 3 years service to a maximum of 30 days.
  • Flexible / Hybrid working.
  • Company pension scheme.
  • Private health insurance after three years service.
  • Medicash.
  • Access to monthly Cognitive Behavioural Therapy.
  • Enhanced Maternity and Paternity package.
  • Life Assurance.
  • Season ticket Loan.
  • Cycle2Work Scheme.
  • Complimentary theatre/entertainment tickets.

Dewynters values diversity and inclusivity. We welcome applications from individuals who are under-represented in our industry and celebrate difference. We will assess candidates based solely on their abilities and fit for the role.



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