Retail Brand Merchandising Specialist

6 days ago


London, Greater London, United Kingdom Beiersdorf AG Full time

Beiersdorf AG, a leading international skincare company, is seeking a highly motivated and results-driven Retail Brand Merchandising Specialist to join our team.

About the Role

This is an exciting opportunity to drive in-store excellence and ensure that Beiersdorf's brands are prominently displayed and effectively marketed. As a Retail Brand Merchandising Specialist, you will play a crucial role in implementing and maintaining off-shelf displays, ensuring alignment with Beiersdorf's standards and 'The Perfect Store' principles, and monitoring Key Performance Indicators (KPIs) related to in-store execution and merchandising.

The Perfect Store

  • Implement and maintain off-shelf displays to increase product visibility and enhance the shopping experience.
  • Ensure that all merchandising aligns with Beiersdorf's standards and 'The Perfect Store' principles.

KPI Delivery

  • Monitor and ensure the achievement of Key Performance Indicators (KPIs) related to in-store execution and merchandising.
  • Utilise data-driven insights to identify areas for continuous improvement and implement necessary changes.

Reporting and Communication

  • Regularly report in-store findings and performance metrics to various stakeholders, including Regional Field Operations Managers and National Account Managers.
  • Provide feedback on merchandising effectiveness and suggest improvements based on observations and data analysis.

Brand Representation

  • Act as a brand ambassador for Nivea, Elastoplast, and Eucerin, promoting the core values and image of Beiersdorf.
  • Foster strong relationships with store personnel and key contacts to facilitate collaboration and support for merchandising initiatives.

Continuous Improvement

  • Engage in ongoing training and development to stay updated on best practices in retail merchandising and execution.
  • Actively seek feedback from stakeholders and customers to refine merchandising strategies and enhance overall store performance.
About You
  • Previous experience in retail merchandising or a similar role is preferred or a Graduate with a retail background.
  • Ability to analyse data and translate findings into actionable insights for continuous improvement.
  • Proven ability to build and maintain relationships with store personnel and key stakeholders.
  • Familiarity with Beiersdorf's brands and their market positioning.
  • You must hold a valid UK driving Licence.
    We offer a competitive salary, £25,000 - £30,000 per annum, along with an annual bonus, 25 days holiday, Defined contribution Pension, Private medical & dental insurance, Discounts on products. We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.


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