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Director of Subscription Growth

2 months ago

London, Greater London, United Kingdom Thomson Reuters Full time

About the Role

We are seeking a highly skilled and experienced Director of Subscription Growth to join our team at Thomson Reuters. As a key member of our leadership team, you will be responsible for developing and executing a global subscription acquisition and retention strategy that drives business growth and revenue.

Key Responsibilities

  • Develop and execute a comprehensive subscription growth strategy that aligns with the company's overall business objectives.
  • Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics that drive subscription revenue.
  • Perform continuous competitive market trends analysis to inform our strategy and stay ahead of the competition.
  • Analyze audience data to define customer cohorts and inform marketing strategy and product development.
  • Articulate the value of our offerings to current and future audiences and develop compelling sales pitches.
  • Deploy the right tools to engage and convert the Reuters audience, including content personalization, registration, and newsletters.
  • Develop real-time reports that provide a clear overview of how we are tracking against key performance indicators (KPIs).
  • Build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization.

Key Deliverables

  • Develop an audience proposition with insight to guide product development and drive subscription growth.
  • Develop and execute a subscriptions go-to-market strategy that drives revenue and growth.
  • Subscriptions revenue and average revenue per user (ARPU) targets and strategic plan to achieve them.
  • Customer churn and retention targets and strategic plan to achieve them.
  • Customer cost per acquisition (CPA) and lifetime value (LTV) targets and strategic plan to achieve them.
  • Continuous testing plan for offers and conversion funnel with A/B parallel approach.
  • Data-driven analysis to continually improve audience acquisition, conversion, and retention.

About You

To be successful in this role, you will need to have:

  • Proven leadership experience working in the online media sector, ideally with a strong record of accomplishments in the news sector.
  • Proven ability to think strategically about business opportunities and future customer needs in the media industry.
  • A hands-on approach and ability to work effectively at a detailed level.
  • Proven track record in subscription acquisition, conversion, and retention, ideally within an international or business news environment.
  • Extensive data and analytical skills.
  • Proven track record of success working in complex and highly matrixed corporate business environments.
  • Experience working in a global organization.

What's in it for You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment that allows for a seamless experience that is digitally and physically connected.
  • Wellbeing: Comprehensive benefit plans, flexible and supportive benefits for work-life balance, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access, internal Talent Marketplace with opportunities to work on projects cross-company, and Ten Thousand Coffees Thomson Reuters café networking.
  • Social Impact: Ten employee-driven Business Resource Groups, two paid volunteer days annually, and Environmental, Social, and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We help our customers pursue justice, truth, and transparency, and we're committed to upholding the rule of law, turning the wheels of commerce, catching bad actors, reporting the facts, and providing trusted, unbiased information to people all over the world.