Digital Content Specialist
4 weeks ago
We are seeking a skilled Digital Content Specialist to join our team at Bonmarche, based in our Head Office near Wakefield. This is an exciting opportunity for a creative and commercial thinker to drive business growth through social media and content strategy.
About the Role:
- Create and implement seasonal social media strategies to increase brand awareness, engagement, and footfall across all channels.
- Develop and execute influencer marketing campaigns, building relationships with key partners and managing contracts.
- Produce high-quality content, including copywriting, imagery, and video production, to showcase seasonal product and drive sales.
- Manage community engagement across all social channels, responding to customer inquiries and resolving issues.
- Analyse social media performance using GA4 and social monitoring tools, identifying trends and areas for improvement.
- Collaborate with internal teams to develop and execute integrated marketing campaigns.
- Stay up-to-date with industry trends, competitors, and social media best practices to ensure our brand remains relevant and engaging.
- Ensure all social media campaigns align with our brand values and tone of voice.
Your Skills and Experience:
- Proven experience in managing social media platforms, including Facebook, X, Pinterest, Instagram, and YouTube.
- Proficiency in graphic design software, such as Canva or Adobe Creative Suite.
- Ability to write compelling copy and create engaging content for various audiences.
- Experience with paid social media marketing, including campaign planning and execution.
- Strong analytical skills, with the ability to interpret data and inform marketing decisions.
- Excellent communication and project management skills, with the ability to work under pressure.
- Familiarity with the fashion industry and current trends would be advantageous.
Salary: £32,000 - £35,000 per annum, depending on experience. We offer a competitive salary package, including benefits and opportunities for professional development.
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