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Digital Transformation Marketing Lead
2 months ago
We are excited to be working with a growing digital transformation business based in Cardiff to find a talented and results-driven Marketing Lead for this newly created role.
Reporting into the Head of Marketing, you will be responsible for helping this business generate new customers through creative and modern marketing techniques. You will oversee the planning, execution, and evaluation of various marketing campaigns, including paid social media, email marketing, webinars, and events.
This is an exciting opportunity for someone who is passionate about technology and marketing and wants to grow their career in a fast-paced and rewarding environment.
This is a progression opportunity, and for the right person, as the business grows, you will have the opportunity to develop into a more senior position.
The Job- Plan, execute, and evaluate marketing campaigns across different channels and platforms, using data and analytics to measure and optimise performance.
- Manage the marketing budget and allocate resources effectively.
- Maintain a consistent brand voice and tone across all marketing materials and channels.
- Implement marketing strategies that align with the company's vision, mission, and values.
- Ensure brand consistency, quality control, and adherence to brand guidelines across all marketing collateral.
- Oversee content creation for blogs, case studies, landing pages, webinars, and newsletters, as well as leveraging analytics to optimise campaign performance.
- Work with a third-party SEO partner, implementing the digital marketing strategy (SEO/SEM).
- Measure, analyse, and report on the performance of all campaigns and assessing against goals with the focus on delivering insights, learnings, and future recommendations.
- Database and CRM management to optimise targeting and delivery.
- Identify and build automation flows across the CRM, WordPress, and other digital channels to ensure a brilliant experience for new and existing customers.
- Liaise with and work alongside our business partners to build collaborative campaigns, that are within brand guidelines and align with business objectives.
- Ideally have a degree in a relevant field.
- Demonstrable paid social campaign experience - planning, strategy, activation, optimisation, and reporting.
- Demonstrate a broad understanding of digital platforms including display, performance, and mobile.
- Proficient with Excel and reporting to stakeholders.
- 26 days holiday + bank holidays.
- Flexible working hours.
- Work from home on a Friday.
- Free parking on site.
