Strategic Marketing Director for Digital Transformation
1 month ago
We are delighted to be partnering with Sitka Recruitment Ltd to find a talented and results-driven Marketing Lead for this newly created role at a growing digital transformation business based in Cardiff.
Reporting into the Head of Marketing, you will be responsible for helping this business generate new custom through creative and modern marketing techniques. You will oversee the planning, execution, and evaluation of various marketing campaigns, including paid social media, email marketing, webinars, and events.
The Role- Plan, execute, and evaluate marketing campaigns across different channels and platforms, using data and analytics to measure and optimise performance.
- Manage the marketing budget and allocate resources effectively.
- Maintain a consistent brand voice and tone across all marketing materials and channels.
- Implement marketing strategies that align with the company's vision, mission, and values.
- Ensure brand consistency, quality control and adherence to brand guidelines across all marketing collateral.
- Oversee content creation for blogs, case studies, landing pages, webinars, and newsletters, as well as leveraging analytics to optimise campaign performance.
- Work with a third-party SEO partner, implementing the digital marketing strategy (SEO/SEM).
- Measure, analyse and report on the performance of all campaigns and assessing against goals with the focus on delivering insights, learnings and future recommendations.
- Database and CRM management to optimise targeting and delivery.
- Identify and build automation flows across the CRM, WordPress, and other digital channels to ensure a brilliant experience for new and existing customers.
- Liaise with and work alongside our business partners to build collaborative campaigns, that are within brand guidelines and align with business objectives.
- Ideally have a degree in a relevant field.
- Demonstrable paid social campaign experience - planning, strategy, activation, optimisation and reporting.
- Demonstrate a broad understanding of digital platforms including display, performance and mobile.
- Proficient with Excel and reporting to stakeholders.
- An estimated salary of £55,000-£65,000 per annum, depending on experience.
- A range of benefits, including 26 days holiday + bank holidays, flexible working hours, and free parking on site.
- Opportunities for career growth and development, including a potential progression opportunity to a more senior position as the business grows.
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