Digital Marketing Strategist

1 month ago


Cardiff, Cardiff, United Kingdom Blue Legal Full time

Overview

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Blue Legal, a leading professional services firm, is seeking a Digital Marketing Manager to join their team in Cardiff. As a key member of the marketing department, you will play a crucial role in delivering the firm's overarching PR and Communications strategy while supporting the development of an overall digital communication plan.

About the Role

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This exciting opportunity requires someone with good technical digital marketing skills who enjoys working with content. The successful candidate will maintain a high standard of content across internal and external digital channels, act as brand champion, and implement both output and processes providing strategic advice on the best ways to communicate digitally.

Responsibilities

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  • Maintain a high standard of content across internal and external digital channels.
  • Act as brand champion ensuring the firm's purpose narrative and tone are reflected in all internal and external content.
  • Implement both output and processes providing strategic advice on the best ways to communicate digitally.
  • Work alongside the firm's website and intranet external suppliers and in-house IT team supporting any software development upgrades and issues.
  • Support the wider BD and Marketing team with lead generation campaigns SEO activity and other related projects.
  • Provide pro-active guidance and training to content authors across the firm ensuring all digital platforms contain consistent accessible and up-to-date information.

Requirements

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  • To have knowledge of HTML and CSS and a track record in working with content management systems ideally WordPress.
  • Experience of managing a SharePoint intranet would also be beneficial but not essential.
  • To have experience in mobile applications and a good understanding of responsive web design.

Salary Information

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The estimated salary for this role is £40 000 per annum depending on experience.



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