Performance Marketing Strategist

3 weeks ago


Cardiff, Cardiff, United Kingdom Cognibox Full time
Job Summary:

We are seeking a highly skilled Performance Marketing Strategist to join our team as Head of Outbound Growth. In this role, you will be responsible for developing and executing performance marketing strategies to generate top-of-funnel leads and support new business growth across our SWF/SHR product.

Key Responsibilities:
  • Manage the planning, execution, reporting, and optimisation of all outbound campaigns and programs to generate top-of-funnel leads.
  • Develop SWF/SHR new business campaigns, including ICP campaigns, webinars, and marketing automation that drive trigger events to support lead generation and prospect nurture through to won conversion.
  • Manage the selection, planning, promotion, attendance, and performance of SWF/SHR focused tradeshow/conferences, pre-event, onsite, and post-event working with our external agencies where required.
  • Work closely with the inbound performance team, content team, and digital operations team to help amplify outbound prospective SWF/SHR campaigns as needed to drive performance.
Requirements:
  • Commercial experience working within a complex and fast-paced B2B environment.
  • Strong experience managing performance marketing strategies for larger clients with longer sales cycles.
  • Familiarity with Saas environments or an understanding of supply chain compliance is advantageous but not necessary.
What We Offer:
  • A competitive salary range of £60,000 - £80,000 per annum, depending on experience.
  • A hybrid workplace policy, allowing you to work from home 2 days a week.
  • An enhanced parental leave policy, generous annual leave, healthcare plan, cycle-to-work scheme, pension scheme, life assurance, rewards program, and LinkedIn learning license for upskilling and development.


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