Marketing Strategy Director
3 hours ago
CatSci Ltd. seeks a seasoned Marketing Strategy Director to drive the company's growth and market presence through a targeted marketing strategy.
Key Responsibilities- Develop and implement a comprehensive marketing strategy aligned with CatSci's growth objectives and revenue goals.
- Evolve the company's brand identity, voice, and positioning to ensure consistency across all touchpoints.
- Design and execute the 'ATTRACT' process as a lead-generation system aimed at maximising awareness and driving marketing-qualified leads (MQLs) within target markets.
- Develop high-impact, insight-driven content to engage target audiences and progress SQLs.
The ideal candidate will have extensive experience in strategic digital marketing, including lead generation, content development, and data-driven decision-making.
Requirements- Results-Oriented Leader: Proven ability to set and achieve project objectives and drive impactful outcomes.
- Project Management: Strong organisational skills, able to manage complex initiatives simultaneously.
- Adaptability and Curiosity: Enthusiastic about new trends and technologies in digital marketing.
- Analytical and Creative Problem Solver: Combines a strategic mindset with creative solutions to address challenges and uncover opportunities.
CatSci offers a competitive salary of $120,000 per annum, 25 days annual leave rising to 27, company benefits, wellbeing program, and flexible working arrangements.
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