Brand Marketing Director

1 month ago


Cardiff, Cardiff, United Kingdom Julian Hodge Bank Full time
About This Role

As a Senior Marketing Leader, you will be responsible for building and shaping the strategic marketing position for Julian Hodge Bank, a Welsh financial service provider. The role requires experience in a similar position, operating and influencing at a senior/executive level, leadership and management experience of a marketing function, and experience of delivering change in an enterprise environment.

The ideal candidate will have a deep understanding of direct and B2B marketing concepts, channels, and best practices, as well as excellent communication skills. The role falls under the Senior Managers and Certification Regime (SM&CR) and is a Material Risk Taker position.

Key Responsibilities:
  • Lead and develop a high-performing marketing team spanning all marketing disciplines.
  • Define and own the development and delivery of overarching marketing strategy and tactics to meet commercial, customer, and brand goals.
  • Put the customer at the heart of the marketing planning, integrating data, insights, research, and market analysis to enhance the customer and prospect experience.
  • Embed the brand purpose and promise, bringing it to life to inspire positive outcomes and shift brand metrics.
Requirements:
  • Experience in a senior marketing leadership role.
  • Proven track record of delivering marketing strategies and tactics that drive business growth.
  • Excellent leadership and management skills, with the ability to motivate and develop a high-performing team.
  • Strong communication and interpersonal skills, with the ability to influence at a senior/executive level.
  • Experience of operating in a regulatory environment.

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