Client Solutions Manager

4 weeks ago

London, Greater London, United Kingdom TikTok Full time
About the Role

The Client Solutions Manager - Gaming is a key player in driving client growth and revenue for TikTok's gaming industry clients. This role requires a deep understanding of user acquisition and performance marketing, as well as a passion for the gaming industry.

Key Responsibilities
  • Manage and grow post-sale client relationships with Mobile Gaming advertisers
  • Support and work closely with the Business Partnership Managers on pre-sale research and pitch with a greater focus on relevant product solutions and advertising strategy
  • Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance and performance products
  • Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real-time analysis
  • Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
  • Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams
  • Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory
  • Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration
  • Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
  • Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies
  • Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
  • Cooperate with the ad policy team to ensure the clients and CSM team is kept up to date on any policy changes and get all support needed
  • Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate
  • Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
Requirements
  • Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
  • Deep understanding of user acquisition/ performance marketing with a passion for social media and gaming industry
  • Proactive attitude with excellent project management, organisational and analytical skills
  • Experience in optimisation, tracking, attribution, measurement and using major tools like GA and MMPs such as Appsflyer, Adjust, etc.
  • Experience diagnosing and solving technical problems with product and engineering teams is a big plus
  • Sales oriented mindset with strong account management skills and experience
  • Excellent English verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
  • Self-starter, fast learner with a start-up spirit

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