Senior Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom It's a People Business Full time

Job Title: Senior Marketing Strategist

Job Summary:

We are seeking a highly skilled Senior Marketing Strategist to join our team at It's a People Business. As a Senior Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to enhance brand visibility, generate leads, and drive conversions.

Key Responsibilities:

  • Social Media & Content Management: Create and manage a content calendar, focusing on LinkedIn, competitor analysis, and content creation.
  • SEO Management: Collaborate with SEO agencies and oversee deliverables to improve performance and align with marketing strategy.
  • Lead Generation & Campaign Management: Manage LinkedIn Ads campaigns and develop strategies for qualified lead outreach.
  • Email Marketing: Create and schedule weekly email newsletters and develop automated email flows for lead and customer nurturing.
  • Project Management: Lead marketing projects and collaborate with external partners on joint campaigns.
  • Strategic Collaboration: Work with company founders to extract insights for marketing materials and support updates and events.
  • Website & Social Media Management: Manage the company's website and social media channels, ensuring they are up-to-date and optimized for lead generation.
  • Market & Competitor Analysis: Monitor industry trends and competition to identify opportunities for growth and differentiation.
  • Relationship Building: Build and maintain relationships with media outlets, influencers, and industry experts to increase brand awareness and credibility.
  • Performance Analysis: Analyse and report on the performance of marketing campaigns and make data-driven recommendations to improve results.

Requirements:

  • 4+ years of experience in B2B marketing.
  • Proven experience in LinkedIn marketing, content management, and lead generation.
  • Excellent project management skills, with the ability to handle shifting priorities in a fast-paced environment.
  • Strong communication and content creation abilities.
  • Ability to work proactively, independently and take initiative, with minimal supervision.
  • Preferred: Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Experience with sales tools like Sales Navigator.
  • Arabic language skills would be an advantage.
  • Experience in Agile project management methodologies is a plus.

What We Offer:

  • Competitive salary.
  • Remote working.
  • Exclusive offers & discounts.
  • Generous annual leave.
  • Learning & development budget.
  • Autonomy & independence.

About Us:

We are a dynamic B2B consultancy and training provider, dedicated to assisting large firms in delivering projects through Agile methodologies. We collaborate with prominent global organisations, helping them to operate more efficiently.

Our Mission:

We provide and develop exceptional delivery capabilities for our clients, while driving forward our own ambitious growth plans.

Why Join Us:

This is a green field opportunity and a real chance for the right individual to build results-driven campaigns that really deliver. You will have the autonomy and trust of the founders to run solid lead-generating campaigns that will help us grow.

How to Apply:

If you are a determined, proactive and driven B2B marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity to join our team.

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