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Brand Marketing Coordinator

2 months ago

London, Greater London, United Kingdom Nuna Full time
About Nuna

Nuna is a leading global brand dedicated to creating innovative, high-quality baby gear. Our mission is to provide parents with the best products and experiences to help them navigate the journey of parenthood.

Job Summary

We are seeking a highly skilled Brand Marketing Coordinator to join our team in the United Kingdom. As a key member of our marketing team, you will be responsible for coordinating and executing both consumer and trade brand campaigns, with a strong emphasis on digital marketing.

Key Responsibilities
  • Campaign Planning and Execution
    • Assist in creating, delivering, and analyzing marketing plans for earned, owned, and paid media channels.
    • Plan, brief, and execute consumer and trade marketing materials, including web banners, online brand stores, social media posts, emails, newsletters, brochures, adverts, and in-store point of sale.
  • Marketing Asset Management
    • Ensure proper use of Nuna marketing assets with retailers to enhance brand presence on their platforms.
    • Maintain regular contact with media and external agencies to build relationships, ensure campaigns are effective, and provide optimal ROI.
  • Retailer Engagement
    • Collaborate with national and independent retailers to create and deliver bespoke annual marketing campaigns.
    • Work with the sales team and account managers to identify and leverage opportunities for increased brand exposure, including marketing collateral and product placement.
  • Content Creation
    • Develop optimized content for the brand and key partners to enhance awareness and brand visibility.
    • Craft copy for consumer and trade publications, including advertorials, competitions, editorials, and social media.
  • Event Management
    • Support internal teams and external agencies in organizing consumer, PR, and trade events from design to execution, including promotion.
  • Market Research
    • Stay informed on industry trends and competitor activities to identify new opportunities.
Requirements
  • A Bachelor's degree or higher in marketing, business, or a related field.
  • Over a year of hands-on experience in a similar role.
  • Expertise in Google AdWords, Google Analytics, and SEO, preferably having experience managing professional social media accounts.
  • Proficiency in Microsoft Office applications and familiarity with creative tools like InDesign, Canva, and Photoshop.
  • Strong copywriting and proofreading skills that align with the brand's tone of voice.
  • Advanced Excel skills for data analysis and trend identification.
  • An organized and detail-oriented mindset with excellent communication skills.
  • The ability to meet deadlines, manage time effectively, and thrive in a fast-paced, collaborative environment.
  • A proactive approach to both teamwork and independent work.
  • A willingness to travel occasionally domestically and internationally, including for weekend events and shows.