Strategic Marketing Director
4 weeks ago
At TCC Global, we are seeking a highly skilled Corporate Marketing Manager to join our team. This role will play a pivotal part in managing and enhancing the performance of the TCC brand, both internally and externally.
Key Responsibilities:
- Brand Strategy Support: Collaborate with senior leaders on brand positioning, target audience identification, and the development of marketing plans with clear objectives across various channels and segments.
- Content Execution: Implement the TCC communications strategy through the creation and distribution of marketing content across digital, social media, email, and events.
- Campaign Conceptualisation: Design and execute multichannel campaigns throughout the prospect and customer lifecycle, ensuring messaging alignment across all channels.
- Website Management: Oversee content creation and performance on the website via the CMS, working with the data team for analytics reporting and insights to inform future campaigns.
- Research Collaboration: Partner with the Insights team to commission research projects and analyse customer insights, consumer trends, and marketing best practices to develop effective content strategies.
- Creative Direction: Collaborate with internal and external design teams to develop creative briefs and guide the creative process for advertising and public-facing communications, including print, digital, and video assets.
- Content Management: Manage updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide sales support as needed.
- Presentation and Communication: Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
Requirements:
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Experience in creating and presenting client-facing and event collateral.
- Strong project management, multitasking, and decision-making abilities.
- Metrics-driven mindset with a flair for creativity.
- Experience in leveraging trends, insights, and product information for compelling marketing storytelling.
- Familiarity with marketing automation, CMS, and CRM tools.
Preferred Skills and Qualifications:
- Proficiency in online marketing and social media strategy.
- Experience in paid media and outbound strategy execution.
- Willingness to travel.
Core Values:
- Respect: Treat others the way they would like to be treated.
- Truth: Honest and open at all times, learning from successes & mistakes.
- Collaborate: Making us smarter and better as one team.
- Care: About TCC, our future, our colleagues, our clients, our community.
What We Offer:
- Competitive salary and benefits package.
- Dynamic and supportive work environment.
- Career development and growth opportunities.
At TCC Global, we are passionate about driving loyalty through compelling marketing strategies and are looking for a talented Corporate Marketing Manager to join our team.
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