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Marketing Director

1 month ago

Hull, Kingston upon Hull, United Kingdom ASM Global Full time

About the Role

We are seeking a highly skilled and experienced Marketing Manager to lead our marketing efforts and drive business growth. As a key member of our senior management team, you will be responsible for developing and implementing marketing strategies that maximize venue income and attendance levels.

Your primary focus will be on delivering all aspects of marketing, advertising, and event activation for the site. You will be responsible for publicising events at the venue and generating interest throughout the local/national circuit. You will also be the face of the venue, portraying a positive image amongst promoters, event organisers, the public, and media.

You will create engaging content for various platforms and collaborate with regional arts and tourism agencies to maximize promotional opportunities and align with regional initiatives. You will also oversee and manage public relations (PR) activities related to the venue's events.

Key Responsibilities

  • Develop and implement marketing strategies to maximize venue income and attendance levels.
  • Deliver all aspects of marketing, advertising, and event activation for the site.
  • Publicise events at the venue and generate interest throughout the local/national circuit.
  • Portray a positive image of the venue amongst promoters, event organisers, the public, and media.
  • Create engaging content for various platforms.
  • Collaborate with regional arts and tourism agencies to maximize promotional opportunities and align with regional initiatives.
  • Oversee and manage public relations (PR) activities related to the venue's events.

Requirements

  • Proven experience in a similar role or recognized qualifications in marketing, communications, or a related field.
  • Specific experience in marketing campaign management, ideally within the arts, entertainment, or events industry.
  • Comprehensive knowledge of local and regional entertainment offers and venues to ensure relevant and effective marketing strategies.
  • Demonstrable experience in designing, executing, and evaluating marketing campaigns within an arts, entertainment, or venue context.
  • Exceptional copywriting skills with the ability to produce, proofread, and edit high-quality marketing materials that align with brand guidelines.
  • Proven ability to interpret and analyse marketing data to derive actionable insights and optimize campaign performance.
  • Strong organisational and planning skills, with the ability to prioritize tasks, manage conflicting demands, and meet tight deadlines.
  • Experience in managing and allocating dedicated marketing budgets effectively to ensure optimal return on investment.
  • Proven ability to present ideas clearly and negotiate effectively with stakeholders, including external suppliers and internal teams.
  • Awareness of trends in popular culture and entertainment to develop culturally relevant marketing strategies.
  • Previous experience managing public relations (PR) activities and working with external media outlets to maximise venue exposure.

What We Offer

  • 25 days annual leave.
  • Life Assurance policy.
  • % Pension.
  • Healthshield.
  • Employee Assistance Programme (EAP).
  • Eye care vouchers.

How to Apply

Please submit your application, including your CV and a cover letter, to our Talent Team. We look forward to hearing from you.