Digital Marketing Manager
1 day ago
This role will report into the Head of PR and Digital Communications and be responsible for managing the digital marketing strategy and execution, across EMEA, aligned to the strategic brand plan.
Key Responsibilities:
- Create engaging online brand campaigns to drive commerciality across seasonal brand priorities and key product launches.
- Work collaboratively with digital teams to achieve an aligned web and email content strategy.
- Oversee all aspects of the web marketing process, including ideation, briefing, calendar planning, approvals, targeting, growth, and deployment.
- Responsible for all aspects of the email marketing strategy.
- Closely monitor and report on weekly and monthly performance and KPIs.
- Work with regional translation teams to ensure copy is translated and content is relevant to specific regions.
- Align with the DTC team on buy and execution plans throughout each season.
- Own and maintain the ecommerce marketing calendar and drive execution with all relevant parties and channels.
- Oversee copywriting process for email and homepage.
- Identify innovative digital engagement opportunities and partnerships that add value to the business.
- Work closely with the Performance Marketing Manager to ensure the digital paid agency is tracking to KPIs and following the appropriate content and promotional plans.
- Analyse and gather insight on competitor activity and stay up-to-date with the latest Ecom-related marketing trends.
Requirements:
- At least 3+ years of digital marketing experience at management level.
- Proven track record of working at strategic level to develop and execute innovative digital marketing programs.
- Strong analytical skills with a data-driven approach.
- Proven experience with Klaviyo is essential.
- Experience with FigJam or similar project management tool would be beneficial.
- Excellent communication skills, both written and verbal.
- Essential experience using Adobe Photoshop, GA.
- Ability to travel abroad for business-related meetings.
Qualifications and Achievements:
Degree qualified, preferably in a digital marketing-based subject.
Please note that this role is 4 days working in our Milton Keynes office, and 1 day working from home.
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