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Digital Marketing Manager

2 months ago

Milton Keynes, Milton Keynes, United Kingdom New Era Cap Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at New Era Cap. As a key member of our digital marketing team, you will be responsible for developing and executing innovative digital marketing programs to drive performance and achieve business objectives.

Key Responsibilities
  • Develop and execute end-to-end online brand campaigns to drive commerciality and achieve seasonal brand priorities and key product launches.
  • Collaborate with digital teams to achieve an aligned web and email content strategy.
  • Oversee all aspects of the web marketing process, including ideation, briefing, calendar planning, approvals, targeting, growth, and deployment.
  • Lead the email marketing strategy and closely monitor and report on weekly and monthly performance and KPIs.
  • Work with regional translation teams to ensure copy is translated and content is relevant to specific regions.
  • Align with the DTC team on buy and execution plans throughout each season.
  • Own and maintain the ecommerce marketing calendar and drive execution with all relevant parties and channels.
  • Oversee copywriting process for email and homepage.
  • Identify innovative digital engagement opportunities and partnerships that add value to the business.
  • Work closely with the Performance Marketing Manager to ensure the digital paid agency is tracking to KPIs and following the appropriate content and promotional plans.
  • Analyse and gather insight on competitor activity and stay up-to-date with the latest Ecom-related marketing trends.
Requirements
  • At least 3+ years of digital marketing experience at management level.
  • Proven track record of working at strategic level to develop and execute innovative digital marketing programs.
  • Strong analytical skills with a data-driven approach.
  • Proven experience with Klaviyo is essential.
  • Experience with FigJam or similar project management tool would be beneficial.
  • Excellent communication skills, both written and verbal.
  • Essential experience using Adobe Photoshop, GA.
  • Ability to travel abroad for certain business-related meetings.
Qualifications and Achievements

Degree qualified, preferably in a digital marketing-based subject.

Please note that this role is 4 days working in our Milton Keynes office, and 1 day working from home.