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Digital Marketing Specialist

2 months ago


Reading, United Kingdom ALLEGIANCE TECHNOLOGY LTD Full time
About the Company

Our client, Allegiance Technology Ltd, is a dynamic and forward-thinking company specialising in insurance and financial services. Based in the UK, they pride themselves on their commitment to providing exceptional service and innovative solutions to their clients. As they continue to grow, they are looking for a talented and enthusiastic Digital Marketing Specialist to join their team.

Role Overview

We are seeking a motivated Digital Marketing Specialist to join our client's passionate marketing team. This role is perfect for a recent graduate or someone who has completed a marketing apprenticeship and is eager to kick start their career in digital marketing. The successful candidate will play a key role in enhancing the company's online presence through website marketing, social media management, content creation, and SEO.

Key Responsibilities:
  • Website Marketing: Create and manage blog posts, develop new web pages, and ensure website content is engaging and up-to-date.
  • Social Media Management: Develop and curate content for various social media platforms, manage social media calendars, and engage with the online community.
  • SEO: Optimise website content for search engines, conduct keyword research, and implement on-page and off-page SEO strategies to improve organic search rankings.
  • Content Creation: Develop compelling and creative content for digital marketing campaigns, including articles, videos, and graphics.
  • Analytics: Monitor and analyse website and social media performance using analytics tools, providing insights and recommendations for improvement.
Requirements:
  • A degree in Marketing or a related field, or completion of a marketing apprenticeship.
  • 0-2 years of commercial experience in digital marketing.
  • Strong written and verbal communication skills.
  • Basic understanding of SEO principles and social media platforms is really advantageous.
  • Creative mindset with the ability to develop engaging content.
  • Proactive attitude and a willingness to learn and grow within the role.
Work Environment:

Initially, this role requires 5 days in the office to provide hands-on training and support. After settling in, there will be flexibility to work in the office on Tuesday, Wednesday, and Thursday, with remote work options on Monday and Friday.