Marketing Strategy Manager

7 days ago

Birmingham, Birmingham, United Kingdom Citrus Recruit Full time

Citrus Recruit is partnering with a leading automotive company to find an experienced Marketing Strategy Manager based just outside Birmingham City Centre. As a hands-on, stand-alone role, you will deliver the marketing strategy including managing the website, social media, email campaigns, graphic design and working alongside the sales and commercial teams to ensure revenue growth and brand awareness.

This is an excellent opportunity to join an SME business who are part of a global organisation, taking full responsibility and delivery of the marketing strategy, working as part of the senior leadership team to raise the company profile within the automotive industry.

This company have a great culture, are focused on sustainability and are providing an experienced Marketing Manager the opportunity to make an impact and work on global projects.

Responsibilities & day to day duties

  • Developing and implementing the Marketing Strategy across two different brands, working closely with the SLT to develop a new strategy and brand re-positioning, and then executing – including website update and management.
  • Work closely with the sales and marketing teams to increase awareness, develop sales and events collateral.
  • Develop and implement multi-channel marketing campaigns, ensuring effective integration across digital, print, and PR channels to maximise reach and impact.
  • Graphic Design – Use graphic design software to create content for the marketing strategy but also supporting the wider team.
  • Manage social media channels, mainly LinkedIn, creating content and scheduling to engage new and existing customers.
  • Lead traffic generation initiatives across channels including social media, SEO, and PPC to drive engagement and generate leads.
  • Engage and work with external marketing providers as required, whilst maintaining excellent relationships with internal stakeholders, managing the internal intranet.
  • Experience in a Marketing Manager role having re-invented a marketing strategy and taken full responsibility.
  • Experience in supporting sales teams through marketing initiatives and materials.
  • Ability to demonstrate commercial awareness.
  • Excellent Digital Marketing skills including PPC, SEO and social media management.
  • Graphic Design skills and ability to create content for different platforms.
  • Salary: £40,000 - £60,000 per annum (depending on experience).
  • Hybrid working opportunity – work from home one day per week.
  • 24 days annual leave + BH, with 3 days reserved for Christmas.
  • Pension.

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