Senior CRM Manager

3 weeks ago

Watford, Hertfordshire, United Kingdom Lloyds Banking Group Full time
{"title": "Senior CRM Manager", "description": "About the Role

We are seeking a highly skilled Senior CRM Manager to join our marketing team. As a key member of our team, you will be responsible for developing and implementing B2B marketing strategies to drive lead generation and customer engagement.

Key Responsibilities

  • Manage B2B campaigns online and offline, from initial planning to execution
  • Utilize customer/prospect feedback to shape and advise on marketing activities and messaging
  • Create marketing content to drive lead generation, analyzing campaign performance and identifying mailshot opportunities
  • Maintain Tusker's website, ensuring content is kept up to date and updating messaging as and when required
  • Become a CRM superuser, working to keep data up to date and using the system to plan events and activities
  • Management of B2B Social Media sites, such as LinkedIn, including research of best practice, topical information, and advice. Copywriting and designing content for newsletters and mailshots
  • Providing monthly campaign reports to show activity performance with ideas for improvement
  • Management of telemarketing executives and new business opportunity database, ensuring data is fit for purpose

Requirements

  • Experience building and tracking campaigns
  • Ability to plan and organize own workload, with strong attention to detail necessary to ensure campaigns are implemented thoroughly and competently
  • Experience organizing events and exhibitions to time and budget
  • Ability to work under pressure with a focus on priorities
  • Experience of lead generation activities
  • Strong communication and presentation skills with high attention to detail is a requirement
  • Results-driven and constantly striving to achieve a better ROI
  • Proactive self-starter with the ability to work independently

About Working for Us

We are committed to creating an inclusive and diverse workplace, where everyone feels valued and respected. We offer a wide-ranging benefits package, including a generous pension contribution, annual performance-related bonus, share schemes, and a range of wellbeing initiatives and generous parental leave policies.

"}

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