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Senior Product Marketing Lead

2 months ago

Dundee, Dundee City, United Kingdom Outplay Entertainment, Ltd. Full time
Salary: $80,000 - $110,000 per year

This role offers an exciting opportunity for an experienced Marketing Manager to expand their knowledge and responsibilities across all marketing channels and drive real impact for new and existing titles with exciting marketing strategies.

Job Description:

The Senior Product Marketing Manager will support the Head of Growth and wider marketing team on 360 marketing campaigns for our key titles, focusing on organic installs. This includes contributing towards the GTM strategy and marketing campaign plans for new games and content updates, while working closely with our marketing, analytics, and games teams.

The successful candidate will also support marketing efforts across game store pages, ensuring our games are easy to find and that pages are maintained to engage and convert new players.

  • 360 Marketing Planning: Develop and implement comprehensive marketing strategies, including PR, social media, influencers, events, and digital advertising, to promote specific in-game content and new features.
  • Branding: Ensure consistency in branding across in-game content and marketing communication copy, tone, and assets throughout the player funnel.
  • Reporting and Analysis: Develop a strong understanding of team and company goals, and assist in reporting all organic marketing activity, summarizing key learnings and sharing insights with senior stakeholders.