Executive Director of Sports Marketing Strategy
1 day ago
About the Role:
Fuse, a leading global agency in sport & entertainment marketing, is seeking an Executive Director of Sports Marketing Strategy. The successful candidate will help shape our clients' investments in sport & entertainment and drive business growth through strategic partnerships.
We're looking for a rare talent with significant experience in sponsorship and partnerships, alongside a strong understanding of wider brand, media, and marketing planning. As a key member of our team, you will act in a consultative capacity across our portfolio of clients, developing strategic and data-led business cases for brands' sponsorship investments.
You will be responsible for:
- Developing robust and compelling recommendations for new strategy briefs;
- Interrogating insights and building rationales that contextualise sponsorship's effectiveness vs. other marketing channels;
- Working closely with colleagues and service verticals across the agency to create comprehensive solutions;
- Understanding brand lifecycles and how sponsorship can evolve to meet changing objectives;
About Fuse:
Fuse was founded in 2008 by David Pinnington, disrupting the sponsorship agency landscape with its integrated approach backed by data. Today, we are one of the leading global agencies in the industry, attracting top clients and talent.
We work with our brand clients to deliver growth through the power of sport & entertainment marketing. Our services include strategy, brokering, planning, creative, rights consultancy, major events, PR, and measurement. Fuse Ignite is our rights holder consultancy, building world-class sponsorship propositions and providing go-to-market sales expertise.
Our work has won numerous awards, and our people are frequently recognised as top performers in their field. We value trusted relationships, sound moral judgement, and good governance delivered through transparent processes.
Salary: £80,000 - £120,000 per annum (dependent on experience).
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