Marketing and Promotions Director

1 month ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
About Us

The Financial Times is a leading global news organisation dedicated to delivering high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary to help our audience make informed decisions.

The Role

We are seeking a highly skilled Promotions Strategy Manager to join our Price and Propositions team. This key role will be responsible for crafting a robust B2C discount strategy for our consumer subscription products, with a focus on improving Lifetime Value. The successful candidate will work closely with the acquisition and retention marketing teams to develop a framework grounded in detailed promotional performance evaluation and insights.

Key Responsibilities
  • Develop and evolve commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
  • Design and implement internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, and more.
  • Drive and develop performance evaluation methodologies and toolkits to ensure continuous optimisation of our approach to discounting in a competitive and changing market.
  • Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
  • Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
  • Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
  • Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.
Key Stakeholder Relationships
  • Product Marketing Team
  • Consumer Audiences Team
  • Marketing Operations Manager
  • Insight and Analytics
Requirements
  • Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy teams or in strategy consultant roles.
  • Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
  • Experience in developing performance evaluation methodologies and toolkits.
  • Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them.
  • Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
  • Excellent modelling ability proven by sophisticated Excel and Google Sheets skills (e.g. pivot tables, VBA macros, sophisticated formulas, etc.).
  • Ability to prioritise workload and work autonomously.
What's in it for you?

We offer a range of benefits, including generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships, and Giving Back opportunities. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. If you would like to discuss your requirements, or have any questions, please contact talent@ft.com and a member of our team will be happy to help.

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