Senior Brand Manager

4 weeks ago


Slough, Slough, United Kingdom Mattel Full time
Job Summary

As a Senior Brand Manager at Mattel, you will be responsible for developing and executing global marketing strategies to drive brand growth and customer engagement. This role requires a strong understanding of the consumer goods industry, with a focus on toy and entertainment franchises. You will work closely with cross-functional teams to create innovative marketing campaigns that meet business objectives and exceed customer expectations.

Key Responsibilities
  • Develop and execute global marketing strategies to drive brand growth and customer engagement
  • Collaborate with cross-functional teams to create innovative marketing campaigns
  • Manage and optimize marketing budgets to ensure maximum ROI
  • Monitor and analyze market trends to inform marketing strategies
  • Partner with regional teams to execute marketing plans and achieve business objectives

Requirements
  • 5+ years of experience in marketing, customer marketing, or a related field
  • Proven track record of success in developing and executing marketing strategies
  • Strong understanding of the consumer goods industry and toy and entertainment franchises
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

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