Chief Strategy Officer, EMEA

1 week ago

London, Greater London, United Kingdom Mediabrands Full time
Position Summary

As a key business driver, UM places a particular emphasis on strategy. The Chief Strategy Officer is a crucial leadership role responsible for innovation, positioning, and new business across the region. This role will report to the President of UM EMEA and lead a high-performing, talented strategy department.

Key Responsibilities

External/Client:
  • Identify client key business challenges or opportunities, and quantify outcomes required to meet client business goals, maintaining positive client relationships
  • Set challenges and create a regional culture for exemplary award-winning work
  • Confidently approach presenting to C-level client contacts across a range of topics
  • Develop the next iteration of our established thought leadership agenda
  • Proactively identify strategic issues before they become real client problems, and demonstrate strong analytical and strategic skills to help address them
  • Oversee strategic responses for UM's most critical clients from briefing to final document
  • Work closely with clients and the wider agency on helping to 'transform' their media needs and operationalize different multi-market structures and needs
Internal:
  • Represent the strategy function in the UM EMEA regional leadership team
  • Development of the high-performing strategy team
  • Set examples of ways of working, motivating the team to produce smarter thinking across platforms and touchpoints to deliver more innovative and creative strategic thinking
  • Ensure UM EMEA Strategy team continues to pioneer and develop world-class talent and be a beacon for the agency
  • Recruit and motivate resources
  • Create a powerful UM EMEA story, look, and feel with an edge to be more disruptive and provocative
  • Able to deliver a strategy with insight, audience & targeting info with first thoughts & a POV on the potential strategic platform and communications architecture
  • Work to continuously refine, train, and embed UM's process and capabilities to keep it best in class in the industry
  • Work with the audience, research, and analytics function to define a robust measurement and learning plan to measure and optimize media plans
Commercial:
  • Working closely with the Business Development team to develop innovative pitch-winning strategies
  • A key contributor to Agency & Client revenue opportunities by improving the teams' Strategic output and positioning the strategy team to drive new products and services
  • Lead the strategy function in new business pitches
  • Work with key client business partners to pilot, refine, productise, and sell in new or evolved strategy capabilities – positioning strategy as a growth driver to our clients and the agency
Desired Skills & Experience

You are a progressive, strategic, and critical thinker with a passion for client engagement, and identifying real solutions and insights that will make a difference to clients, well-versed in media operations and landscape. You possess a keen understanding of the ever-changing media and digital landscape with a point of view on the trends that are pushing the industry; understand and remain absorbed in understanding people's motivations and behaviors in the shifting landscape. You have a passion for people and experience in team management and leadership. You have good attention and focus on detail. You have a thorough approach to seeing through the delivery of products, projects, and services. You are a strong communicator and skilled storyteller, who sets the bar high for themselves and their team, with the ability to bring multiple, diverse groups of people together to define a single end-to-end solution. You have highly developed business acumen with solid commercial, strategic, and analytical skills. You are tenacious and relentless, never back down from a challenge; a superb problem solver who looks for the unexpected answer. You embrace new ideas and experimentation; are naturally curious, and are energized rather than intimidated by ambiguity and not afraid to fail. Ideally you will have multi-market experience but this isn't essential.

About UM

UM is a media agency designed to Futureproof our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections – all rooted in culture. We believe in purposeful growth, and our Better World Media philosophy puts diversity, equity and sustainability at the heart of our business operations. We are committed to investing in diverse and responsible media partners, in order to drive more meaningful and authentic messaging for our clients. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with over 3,000 people innovating on a roster of international clients. Here in the UK, we are proud to work with some of the world's most exciting brands, including Accenture, American Express, Just Eat Takeaway, Johnson & Johnson, Mattel, MoneySuperMarket and Spotify. London is also the home of our UM EMEA Headquarters, providing the full spectrum of integrated media and marketing services to global clients across the region. Our in-house tools and technology capabilities, driven by a truly multi-national, talented and passionate team of people, make us perfectly placed to create tailored, regional solutions for a diverse range of clients. As a regional hub, we act as a catalyst to integrate and connect – fuelling central strategies with both local insights and regional expertise. We have specialists across brand strategy, research & insight, data-driven analytics, 360 digital media planning and content creation, and we bring all of these disciplines together to provide frameworks that optimise our clients' advertising investment in each market.

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