Marketing Specialist
5 days ago
As a Marketing Specialist - Charity Focus at Accor Hotels, you will be responsible for developing and implementing integrated marketing communications plans that support business objectives.
Key Responsibilities- Develop Marketing Plans: Create and execute comprehensive marketing communications plans that align with our brand guidelines and business goals.
- Content Development: Write, edit, and oversee the production of various marketing materials, including press releases, blog posts, newsletters, social media updates, and website content.
- Campaign Execution: Coordinate and manage marketing campaigns from conception through execution and analysis.
- Media Outreach: Manage press outreach, media inquiries, and handle crisis communications if necessary.
- Brand Messaging: Ensure consistent brand messaging across all communication channels.
- Market Research: Conduct market research to understand audience needs, preferences, and trends.
- Tactical Implementation: Use insights to inform communication strategies and tactics.
- Logistics and Promotion: Oversee logistics, promotional materials, and follow-up communications.
- Digital Marketing: Manage and optimize online marketing efforts, including email campaigns, social media, and website content.
- Performance Evaluation: Analyze digital performance metrics and adjust strategies as needed.
- Education: Diploma in Tourism / Hospitality Management/ MBA
- Experience: Minimum of 2 years of experience in a similar capacity with proven track records
- Languages: Excellent reading, writing and oral proficiency in English language
- Skills: Proficient in MS Excel, Word, & PowerPoint
- Leadership Skills: Strong leadership, interpersonal and training skills
- Communication Skills: Good communication and customer contact skills
- Service Orientation: Service oriented with an eye for details
- Stress Management: Ability to work well in stressful & high-pressure situations
- Team Player: A team player & builder
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