Marketing Specialist

5 days ago


London, Greater London, United Kingdom Accor Hotels Full time
About the Role

As a Marketing Specialist - Charity Focus at Accor Hotels, you will be responsible for developing and implementing integrated marketing communications plans that support business objectives.

Key Responsibilities
  1. Develop Marketing Plans: Create and execute comprehensive marketing communications plans that align with our brand guidelines and business goals.
  2. Content Development: Write, edit, and oversee the production of various marketing materials, including press releases, blog posts, newsletters, social media updates, and website content.
  3. Campaign Execution: Coordinate and manage marketing campaigns from conception through execution and analysis.
  4. Media Outreach: Manage press outreach, media inquiries, and handle crisis communications if necessary.
  5. Brand Messaging: Ensure consistent brand messaging across all communication channels.
  6. Market Research: Conduct market research to understand audience needs, preferences, and trends.
  7. Tactical Implementation: Use insights to inform communication strategies and tactics.
  8. Logistics and Promotion: Oversee logistics, promotional materials, and follow-up communications.
  9. Digital Marketing: Manage and optimize online marketing efforts, including email campaigns, social media, and website content.
  10. Performance Evaluation: Analyze digital performance metrics and adjust strategies as needed.
Requirements
  • Education: Diploma in Tourism / Hospitality Management/ MBA
  • Experience: Minimum of 2 years of experience in a similar capacity with proven track records
  • Languages: Excellent reading, writing and oral proficiency in English language
  • Skills: Proficient in MS Excel, Word, & PowerPoint
  • Leadership Skills: Strong leadership, interpersonal and training skills
  • Communication Skills: Good communication and customer contact skills
  • Service Orientation: Service oriented with an eye for details
  • Stress Management: Ability to work well in stressful & high-pressure situations
  • Team Player: A team player & builder


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