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Paid Media Manager

4 weeks ago

London, Greater London, United Kingdom Awin Full time
About the Role

We are seeking a highly skilled Paid Media Manager to join our Global Marketing Team. As a key member of our team, you will be responsible for developing and executing high-impact paid media strategies across our regional markets.

Key Responsibilities
  • Develop and execute comprehensive paid media strategies to drive lead volume and eGP growth via Google Ads, Social (FB, IG, LI, YT) and programmatic tailored to global and regional business needs.
  • Track and analyse campaign performance, delivering actionable insights and detailed reports to stakeholders, ensuring accurate and effective reporting in collaboration with the Marketing Effectiveness Manager.
  • Forecast, test and optimise regional campaigns to maximise spend efficiency and conversion rates.
  • Conduct in-depth keyword research, competitor analysis and audience segmentation to drive targeted traffic and conversions across PPC and paid social channels.
  • Create compelling ad copy and optimise landing pages to maximise conversions and campaign effectiveness.
  • Collaborate closely with SEO, local marketing and regional sales teams to align paid campaigns with broader marketing goals and key business objectives.
  • Take full ownership of paid media results, making autonomous decisions while collaborating with regional teams.
  • Manage external agencies and contractors.
  • Stay updated on industry developments and platform changes to keep campaigns competitive and effective.
Requirements
  • 4+ years in Digital Marketing. Proven experience in managing PPC and paid social campaigns across platforms such as Google Ads and Meta Ads Manager (Facebook, Instagram, LinkedIn), with a strong focus on lead generation and eGP growth. Ideally in a B2B environment.
  • Demonstrated success in working with cross-functional teams and stakeholders, including SEO, local marketing and regional teams, ensuring alignment with broader business objectives.
  • Hands-on experience developing, executing and optimising paid media strategies, including keyword research, ad copywriting and landing page optimisation for maximum performance.
  • Experience managing and optimising six-figure budgets, with strong forecasting and reporting skills to track ROI, ROAS and CPQL improvements across various campaigns.
  • Strong analytical and problem-solving capabilities, with experience interpreting data to make data-driven decisions. Ability to challenge existing performance and apply insights to drive campaign growth.
  • Solid understanding of how paid media fits within the wider digital marketing ecosystem, ensuring integration with SEO, content marketing and other channels.
  • A strong understanding of industry trends, platform updates and best practices.
  • Excellent organisational and prioritisation skills, capable of managing multiple campaigns concurrently.
  • Fluent written and spoken English, additional language skills beneficial.
What We Offer
  • Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
  • Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
  • Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions.
  • Meal Vouchers: You will be supported with a certain net sum to spend it on a variety of lunches.
  • Health & Wellbeing: The insurance covers several types of health, vision and / or dental treatments for you and for up to one additional family member.
  • Remote Working Furniture Package: After 3 months of employment, you will be eligible for a furniture package, which should enable you to set up a proper workplace at your remote working location.
  • Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program.
About Awin

Established in 2000, Awin is proud of our dynamic, social and inclusive culture. Like all businesses, we've had to adapt and nurture our culture in a virtual environment. Our virtual 'Life @ Awin' hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world's leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.