Strategic Event Marketing Leader
4 weeks ago
We are seeking a proactive and creative events marketer to lead and execute field marketing initiatives globally, creating memorable digital and live experiences for Morgan King Technology.
About the Position
- This role leads and executes global events strategies, managing flagship events and industry-led initiatives to attract new prospects and deepen existing relationships.
Key Responsibilities:
- Develop and Execute Comprehensive Events Strategy: Manage the execution of various events, from large-scale user conferences to intimate roundtables, ensuring all aspects are organized to the highest standards.
- Logistics and Coordination: Organise and oversee logistics, including event apps, agendas, promotions, and on-site coordination to ensure seamless experiences.
- Events Calendar Management: Build and manage the annual events calendar, ensuring smooth digital, in-person, and hybrid experiences that align with the company's growth plans.
- Promotional Materials: Produce promotional materials and collaborate with marketing teams to enhance event impact and engage audiences effectively.
- Sales Support: Educate and support sales teams on event-related materials and optimise engagement to drive business outcomes.
- Event Performance Tracking: Track and report event performance and ROI, managing the events budget effectively to maximise return on investment.
- Venue and Supplier Management: Coordinate venues, negotiate contracts, and liaise with suppliers to ensure successful event execution.
Qualifications:
- Bachelor's degree with 8-10+ years of experience in marketing, specialising in events.
- Deep understanding of in-person, digital, and hybrid events.
- Proficiency with Salesforce, marketing automation, and ABM strategies.
- Excellent project management skills, with attention to detail and strong communication abilities.
Estimated Salary: $120,000 - $150,000 per annum
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