Strategic Event Marketing Professional

3 weeks ago


London, Greater London, United Kingdom Caselton Clark Full time

The role of Event Marketing Manager at Caselton Clark is a critical component of our events portfolio, which brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth. Key responsibilities include developing and executing comprehensive marketing strategies for events and driving delegate registration through the use of multiple marketing channels. The successful candidate will also contribute to business growth by leveraging marketing analytics and making data-driven marketing decisions, as well as full management of the event marketing budget. The ideal candidate will have a strong understanding of digital marketing channels and strategies, with a proven track record of developing and executing successful marketing campaigns. Experience with marketing automation tools such as Marketo and Salesforce is also highly desirable.

Key responsibilities for the Event Marketing Manager role include:

  • Developing and executing comprehensive marketing strategies for events
  • Drive delegate registration through the use of multiple marketing channels, including social media, search marketing, email, telemarketing, and partnerships
  • Manage and optimise website SEO
  • Leverage marketing analytics and make data-driven marketing decisions
  • Full management of the event marketing budget
  • Work with the sales team to aid lead generation, as well as working with editorial and production teams to ensure marketing campaigns are aligned

The ideal candidate will have a minimum of 4 years of B2B events marketing experience and a strong understanding of digital marketing channels and strategies. A proven track record of developing and executing successful marketing campaigns is essential, as is experience with marketing automation tools such as Marketo and Salesforce.



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